advertising - How "Advertisement server" works? -

I'm looking for some information about ad server

1. Implementation Details
   • Tracking Code Generation
   • User Data Collection
   • Serving Advertising in response to Click-throughs
   • Applied standards <
   • Reference materials (provide a link for search or provide a search team)
     • Books
     • white paper
     • Implementation

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They have specs on some consensus things, such as an add-banner format that they mostly cover Rick issues and appear to more handling on technical / implementation features.

Simple implementation is pointing only to another image from another server This server will identify the site on which ad is being displayed on the site (from the 'Referrer' header, or by ID request) Given ID or token). Then the image has been returned and the pageview is recorded. If the viewer clicks on the ad, then the ad will record a 'clickthrough', a link coming back to the server, and then the advertiser will make a request.

The database may look like this (hardly exaggerated, for example only):

 Pages + --------- + ------ ---------- + | Page_ID | Name | + --------- + ---------------- + | 1 | Mycoolsite.com | + --------- + ---------------- + Ads + ----------------- + - - --------------- + -------------------------------- + | Ad_id | Image_name | Target_url | + ----------------- + ------------------ + ------------ -------------------- + | 1 | Banner1_468.png | Http://new-amazing-product.com | + ----------------- + ------------------ + ------------ -------------------- + activity + -------------- + ------------ -------- + -------- + -------- + | Page_ID | Ad_id | Thoughts | Click + -------------- + -------------------- + -------- + ---- ---- + | 1 | 1 | 0 | 0 | + -------------- + -------------------- + -------- + ---- ---- + 

On the page that you add it, it will display html:

  & lt; Iframe src = "http: // your -ad-server.com/ads/image?site=1" />  

When a user sees the page, the request for the image will go to the ad-server, the ad server will look at the request, select an advertisement to show (here many proprietary algorithms) Record the request, and finally return the answer

Activity + -------------- + -------------------- + ----- --- + -------- + | Page_ID | Ad_id | Thoughts | Click + -------------- + -------------------- + -------- + ---- ---- + | 1 | 1 | * 1 * | 0 | + -------------- + -------------------- + -------- + ---- ---- +

The response may be the following (recover from the database):

   & Lt; / A & gt;  

The image is now loaded and shown on the page. If the user decides to click on it, then the request goes to the ad server which records the click and finally redirects the ad's advertising request.

 gET / ads / click? Id = 1 301 Permanent Place: http://mycoolsite.com 

 Actvity + -------------- + ------------ ---- ---- + -------- + -------- + | Page_ID | Ad_id | Thoughts | Click + -------------- + -------------------- + -------- + ---- ---- + | 1 | 1 | 1 | * 1 * | + -------------- + -------------------- + -------- + ---- ---- +